Yahoo hopes to 'Shine' with advertisers on new Women's site

• Story Highlights
• Shine is a new Yahoo site that targets women between ages 25 and 54
  
• Yahoo said have requested more ways to reach those consumers
  
• Shine will be presented in a blog form, with commentary from an editor
  
• Yahoo plans to expand parenting, sex and love, healthy living, food, sections
  
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