Specifications Overview
CNN.com can help you achieve your advertising objectives, offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately yield a high ROI.
Whether it's standard IAB placements or innovative custom solutions, CNN.com is the place to help you create a compelling and rich ad experience for consumers.
Whether it's standard IAB placements or innovative custom solutions, CNN.com is the place to help you create a compelling and rich ad experience for consumers.
| FILE FORMATS: FLASH, GIF, JPG, HTML | FILE SIZE | |||||
|---|---|---|---|---|---|---|
| Ad Product | Dimensions | Rich Media | Max Initial File Size | ^^Max Polite File Size | Total File Size (initial + polite) |
Video |
| Large Rectangle | 336x280 | yes | 30k | 70k | 100k | 500k/lo bw 1MB/hi bw |
| Medium Rectangle | 300x250 | yes | 30k | 70k | 100k | - |
| Half-Page Ad | 336x850 or 300x600 |
yes | 75k | 25k | 100k | - |
| Leaderboard | 728x90 | yes | 30k | 70k | 100k | - |
| Skyscraper | 160x600 | yes | 30k | 70k | 100k | - |
| Rectangle | 180x150 | yes | 20k | 80k | 100k | - |
| Button | 120x90 | yes | 15k | 85k | 100k | - |
| * Entitlement (New 88x31 guidelines) |
88x31 | - | 5k | - | 5k | - |
| Pop-Under (Special circumstances) |
720x300 | yes | 40k | - | 40k | - |
| All Floating Ads | - | - | 40k | 60k | 100k | - |
| Half Banner | 234x60 | Yes | 20k | 80k | 100k | - |
^^This represents the post-page load ("polite") file size. When/if users click off page, additional load must terminate immediately.
Combined file size for initial and polite load is 100k maximum except for in-banner streaming video.
* Special entitlement Logo treatment will involve coordination with agency and CNN.com due to new ad integration design guidelines. See your respective ad operations contact for more details.
** All click-through URLs must open in a new browser window.
** All click-through URLs must open in a new browser window.
- Large Rectangle
- 336x280 pixels
- FLASH, GIF, JPG, HTML
- 30k Max file size
- 70k Polite Flash file size
- 500k/lo bw - 1MB/hi bw Polite Video file size
- 100k Total file size
- Medium Rectangle
- 300x250 pixels
- FLASH, GIF, JPG, HTML
- 30k Max file size
- 70k Polite Flash file size
- 100k Total file size
- Half Page Ad
- 336x850 or 300x600 pixels
- FLASH, GIF, JPG, HTML
- 75k Max file size
- 25k Polite Flash file size
- 100k Total file size
- Leaderboard
- 728x90 pixels
- FLASH, GIF, JPG, HTML
- 75k Max file size
- 25k Polite Flash file size
- 100k Total file size
- Skyscraper
- 160x600 pixels
- FLASH, GIF, JPG, HTML
- 30k Max file size
- 70k Polite Flash file size
- 100k Total file size
- Rectangle
- 180x150 pixels
- FLASH, GIF, JPG, HTML
- 20k Max file size
- 80k Polite Flash file size
- 100k Total file size
- Button
- 120x90 pixels
- FLASH, GIF, JPG, HTML
- 15k Max file size
- 85k Polite Flash file size
- 100k Total file size
- Home Page Button with Text
- 120x90 pixels
- FLASH, GIF, JPG, HTML
- 15k Max file size
- 85k Polite Flash file size
- 100k Total file size
- Note: There are two text options – Option #1 is a Bullet List and Option #2 is a Long Tagline. Only available on the Home Page. More Details.
- Entitlement
- 88x31 pixels
- FLASH, GIF, JPG, HTML
- 5k Max file size
- 5k Total file size
- Half Banner
- 234x60 pixels
- FLASH, GIF, JPG, HTML
- 20k Max file size
- 80k Polite Flash file size
- 100k Total file size
